Outrun Ordinary.
GEER seeks to foster an adventurous spirit by following the road less taken. They make athletic apparel inspired by challenges, nature, and non-conformity. Our motto is simple—Embrace Grit, Explore Often, Evolve Always, and Rise Above the norm.
Industry: Apparel
Services Provided: Copywriting, art direction, photography direction, branding, web design.
The branding took inspiration from graffiti, nature, and a can-do attitude. A symbol was created from a portrait of a pronghorn—one of the fastest long-distance running animals on the planet. With spray-painted arrows, gritty messaging, and a vibrant color palette, GEER aims to go beyond the horizon without looking back.
